Who we work with

We work with established businesses that are entering a new stage of growth. Many are private equity backed or newly acquired, often operating in sectors such as technology, manufacturing, design and professional services.


We also partner with ambitious scale ups that are strengthening their teams, systems and go-to-market strategies as they grow. What connects them is change. Each is at a point where clarity, alignment and structured growth make the difference between momentum and noise.

Fintech scale-up

An established fintech business wanted to strengthen relationships with key enterprise accounts and build more targeted growth programmes.

We designed and delivered an account-based marketing framework supported by shared data, personalised content, and integrated tracking. This provided a clear structure for marketing and sales collaboration and a foundation for expansion into new sectors.

Impact:

  • Initial campaigns delivered a 36% increase in engagement from top-tier accounts, within 3 months.

  • Enhanced data visibility across marketing and sales systems

  • New approach now adopted as the model for future international growth

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B2B technology company

A private equity-backed technology company was entering a period of rapid expansion. It needed structure around marketing and operations to support growing demand and new partnerships.

We worked with leadership to streamline processes, clarify ownership between teams, and align the sales and marketing pipelines. We also introduced improved reporting to track conversion and engagement.

Impact:

  • 25% increase in marketing-qualified leads within eight weeks

  • Reduced lead response time by over 40%

  • Clearer collaboration between commercial and marketing teams

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Environmental technology company

This sustainability-focused business, recently acquired, needed to accelerate growth across several international regions.

We delivered a full marketing systems review, implemented a new CRM and automation platform, and built a localised go-to-market approach for key territories. We also supported recruitment and training of the marketing team to build in-house capability for both inbound and outbound activity.

Impact:

  • Marketing technology implemented in under six weeks

  • Regional campaigns launched in three new markets

  • Greater visibility of pipeline performance and campaign ROI

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B2B design manufacturer

A long-established design business had grown organically for decades without a formal marketing team. Following a private equity acquisition, the company wanted to modernise how it approached growth and better align its commercial teams.

We’re helping to build the first in-house marketing function in the company’s 30-year history. This includes establishing core roles, introducing an integrated technology stack, and defining the processes that connect sales, customer success, and marketing.

We’ve also improved the website and digital channels, developed new content and paid media activity, and created a framework for campaign planning and measurement.

Impact so far:

  • 26% uplift in online engagement

  • Measurable increase in customer engagement

  • Improved visibility and collaboration across sales and marketing functions

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